Gulliver’s Travels: Don Pedro de Mendez

In the beginning, Book IV of Gulliver’s Travels starts off as an almost comedic anarchist story of a captain being held hostage on his own ship and being thrown off board on a strange unknown island, but in reality ends up being a satiric comment on society with a deep philosophical meaning. The author, Jonathan Swift, cleverly intertwined many intelligent, complex and interesting characters into the voyages of the antagonist: Lemuel Gulliver. Don Pedro De Mendez, a character introduced by Swift in the eleventh chapter, serves great use to the plot as well as to the readers’ understanding of Book IV of Gulliver’s Travels.Particularly as a bridge between two worlds; the reason (being the land of the Houyhnhnms) and the lawless (the yahoos or humankind around the world). Don Pedro De Mendez serves as a function of making the antagonist reflect. When the first encounter is made with Don Pedro we see that he is an outstanding â€Å"Yahoo†. â€Å"He was a very courteous and generous person; {†¦} desired to know what I would eat or drink {†¦} but he ordered me a chicken and some excellent wine. † (Swift 2456). The reader acknowledges from the start that he is a kind, generous, amiable and loving man.Many manners Don Pedro presents towards Gulliver lead’s him to commence his questioning in regard of whether humankind is really as awful as the Houyhnhnms have portrayed. â€Å"that I wondered to find such civilities in a Yahoo† (Swift 2456). Don Pedro showed care for Gulliver not only when he took him on board gratis but when he saved him from jumping off the boat to his death. â€Å"He desired to know my reason for so desperate an attempt; assured me he only meant to do me all the service he was able {†¦} that at last I descended to treat him like an animal which had some little portion of reason† (Swift 2456).At this point Gulliver begins to realise that, even though he is still repulsed by human l ook and smell, not every Yahoo is as appalling as he is lead to believe. At this point, it is quite obvious that Don Pedro is inserted into the plot for a definite reason and it starts to take effect on Gulliver. Not only does he manage to withstand Don Pedro and his sailor’s company but he begins to create false pretences â€Å"but pretending I was sick, kept close in my cabin. (Swift 2458) while he says that only Yahoos lie â€Å"the use of speech was to make us understand one another, and to receive information of facts; now, if any one said the thing which was not, these ends were defeated, because I cannot properly be said to understand him; and I am so far from receiving information, that he leaves me worse than in ignorance; for I am led to believe a thing black, when it is white, and short, when it is long. † (Swift 2428). â€Å"For I had quite forgot the faculty of lying, so particular to Yahoos in all countries where they preside, and consequently the dispo sition of suspecting truth in others of their own species. (Swift 2456). More and more as the plot refines itself, Gulliver begins to regain old everyday humanoid habits. â€Å"I only desired he would lend me two clean shirts, which having been washed since he wore them, I believed would not so much defile me. These I changed every second day, and washed them myself. † (Swift 2457). â€Å"The captain persuaded me to accept a suit of clothes newly made {†¦} which I aired for twenty-four hours before I would use them. † (Swift 2457). Jonathan Swift also used the character of Don Pedro as a plot mover. He helps advance and continue the plot in many ways.Primarily, if his ship was not spotted at just the perfect time by Gulliver, Gulliver would have continued to the northern end of the peninsula and probably have been hunted down by natives and murdered. The presence of Don Pedro saves Gulliver’s life twice that day, â€Å"and in half an hour stole out, when I thought the crew was at dinner; and getting to the side of the ship, was going to leap into the sea, and swim for my life, rather than continue among Yahoos. But one of the seamen prevented me {†¦} I was chained to my bed† (Swift 2456) so if Don Pedro’s men would not have been there to stop Gulliver from jumping, the plot would have ended. When they began to talk, I thought I never heard or saw any thing so unnatural, for it appeared to me as monstrous as if a dog or a cow should speak in England, or a Yahoo in Houyhnhnmland† (Swift 2456). Also, Don Pedro and his men were the first Yahoos he spoke to in five years, which helped his progression from a houyhnhnm to a humanoid. â€Å"When they began to talk {†¦} they spoke to me with great humanity, and said they were sure their captain would carry me gratis to Lisbon. † (Swift 2456). Finally, thinking that Gulliver is ready, shown in this quote: â€Å"In a week’s time he seduced me down to the door.I found my terror gradually lessened, but my hatred and contempt seemed to increase. I was at last bold enough to walk the streets in his company. † (Swift 2458). Don Pedro assists the plot by persuasively pushing Gulliver to return to his hometown in England and try to weave back into society. â€Å"Don Pedro {†¦} put it upon me as a point of honour and conscience that I ought to return to my native country, and live at home with my wife and children. † (Swift 2457). Although Don Pedro’s intentions were kind and comely, the attempt was a failure.Once arrived in Redriff, his hometown, he realised that he was not cured. â€Å"The sight of them filled me only with hatred, disgust and contempt; {†¦} my wife took me in her arms, and kissed me; at which, having not been used to the touch of that odious animal for so many years, I fell in a swoon for almost an hour. † (Swift 2459). In conclusion, Don Pedro De Mendez serves as a function of mak ing the antagonist reflect on whether he shall return to the world of the Yahoos or not, in this sense Jonathan Swift uses his character as a plot mover thus demonstrating a bridge between two worlds.Don Pedro also serves as a summary clearly stating the most important part of the climax to the readers so they may understand better what is going on. In general, Swift uses Don Pedro as a coin flip; on one side we find the rational world of the Houyhnhnms and on the other side the â€Å"irrational† world of the Yahoos or humankind. If you compared the situation between the Houyhnhnms and the Yahoos to present society throughout the world, how rational are we exactly?Difference in opinions has cost many millions of lives: for instance, whether flesh be bread, or bread be flesh; whether the juice of a certain berry be blood or wine; whether whistling be a vice or a virtue; whether it be better to kiss a post, or throw it into the fire; what is the best colour for a coat, whether black, white, red, or gray; and whether it should be long or short, narrow or wide, dirty or clean; with many more. Neither are any wars so furious and bloody, or of so long a continuance, as those occasioned by difference in opinion, especially if it be in things indifferent. (Swift 2432).

The Challenges between a Muslim and non-Muslim after 9/11

There is tremendous tumult of voices after the news was aired. The media was centered on the busiest city of the world – New York. Even today many have not failed to raise a pen, even poets, artists, students and professionals, the unlearned and learned all are in awe. The sad destiny of those who perished at the Ground Zero can not be erased in memory and much more to those who were left behind. These are the Muslims and non-Muslims who still survived but are now living in the ashes of indifference, of terror and pain. Many are written about the issue but the three articles of Aidi, Marty and Asani is worthy to be discerned.The first article challenges plurality and the other speaks about fundamentalism and the last one equates Pan-Africanism to Islam. All of which are beliefs not only in terms of religion but a very specific knowledge by which man go through life which transcends his earthly existence. More than seven years ago, The Ground Zero boasted for its twin towers, e ach earthly dominion rested on their laurels, there could be havoc around on some parts of the world but a non-Muslim and a Muslim could occupy the same space without qualms or pretence.After the 9/11 when thousands of American citizens were slain, killings had also begun to the so called perpetuators akin. Vehemently, even if sin is personal the debt would be somehow carried on to the next generations. Man by destiny always inherits the sin of his first parents, as any good works are wagged which serves as inspirations for the younger ones? The challenges that Muslim and non-Muslim faces today is on how each one of them foster universality among their many diverse beliefs and how to remove the fears that those beliefs brought about which was clouded by the strand of hatred and ignorance.Today, co-existence between a Muslim and non-Muslim presupposed a barrier an unequal yoke so may say. The catastrophe left a mark of indifference that is antagonistic to both and it is no longer the hues we talked about but the creed of one nation between another. Succinctly, Muslims are even called the new niggers of today’s world of discrimination (Aidi, 2002). Moreover, it is not easy to justify pain because in the last analysis it is an evil that must be eradicated by all costs.It is only divine wisdom that can only justify pain and somehow alien to an understanding of a regular man. To the Muslims, a life well lived will serve as an example that his belief is not erroneous and he in his own belief wishes to co-exist with others. His belief in the Quran in the days that will come will be a challenge of its authenticity that the â€Å"noblest among you is the most god-fearing of you. (Quran 49:13). † Essentially when we say god-fearing man is the respecter of truth.Muslims, young and old is challenge by the world to live by its faith, and if god-fearing why the erroneous doctrine of that lone killer pilot blown in a blaze those two Manhattan skyscrapers? When in Quran 111 God is a respecter of freedom. God created man differently so that they may know and understand each other (Asani, 2003). The Muslims who have submitted to the truth has a great relevance to show the world the real essence and truth of their beliefs. They are the ones who should stand up and defend their faith on those who uses religiosity for personal gains and politics.Non-Muslims on the other hand, must seek the truth in defiance of prejudices and other extremes, with his Muslim brothers he must defend peace and pluralism that the country had earnestly guarded throughout the centuries. The Americas should test where he’s ground stand, if it is solid and firm and if its faith still rest in God. Non-Muslims, Christians and non-Christians and even due to ignorance are disbeliever of God, in the virtue of wanting to exist he must also be respectable to the life of others behaving in a fashion that still welcoming even in the face of odds.Martin Marty elaborated in his work â€Å"the Future of World Fundamentalisms† that we must make eschatological verifications or reaffirm if a movement does not lead to a polity that runs on compromises or any revivalism or reactivation of a militant Islamic tradition (Marty, 1998). Reactive agents according to Marty are inconspicuous, adaptive and improvisatory but are directly assertive. It is good to know what is under those rubrics of belief, whether that so called useful knowledge does not disdain its members of uncongenial acts worthy of suspicion.It is always good to know the wolf inside the sheep skin because a terrorized world can not afford to make the same mistakes again. Muslims and non-Muslim have one in common and that is to decipher the truth not only in terms of their religiosity and beliefs but on how each and every one lives a life of normal existence. The greatest challenge for the Muslim and non-Muslims in the post 9/11 is to unite in bringing this world to peace so the lives lost in the catastrophes are not wasted. Both must survive the struggle to be whole again in the fight of terrorism.Each one in whatever state in life must still nurture the gift of patience and kindness despite of confusion that is going on in this world. Man’s religion may have existed since civilization began and the only real truth about it was that the difference between a supernatural and human beliefs. Human beliefs tend to materialism and are bounded by space and corners while supernatural beliefs, leads to freedom and love. In fact, love is the only thing that stands still when all else has fallen.And only a true religion bears this sign. Charity removes obstacles, it builds bridges and any learning that is void of this elementary truth is a deceit. This is a great challenge not only to Muslims or non-Muslims to non-believers or future converts but to the whole world at large. Love makes a great difference to what is it that differentiates a human from a beast form and a goodish from a noble being. For a Muslim and a non-Muslim, there is no reason to fear because in their hearts the truth is already been written.

A Study of Internet Addiction

Introduction: A passion adds value to one's life, an addiction takes away value. When the line between these two is crossed, the addict is often the last to know, due to their denial. A family and social history will reveal that the subject is being evaluated by close friends as actually suffering a great loss from their activity. While time spent online can be hugely productive, compulsive Internet use can interfere with daily life, work, and relationships. When you feel more comfortable with your online friends than your real ones, or you can’t stop yourself from playing games, gambling, or compulsively surfing even when it has negative consequences in your life then you may be using the Internet too much.Learn about the signs and symptoms of Internet addiction and how to balance your life online and off. Rapid development of computer technology in information society and particularly the invention and advancement of internet led to major changes in human life. Today, thanks to internet, it is possible to shop from virtual stores, to meet new people and make new friends via social networks, to easily access information and sources required for any subject or to be informed about any event that takes place anywhere in the world In addition to many positive effects, it is possible to discuss negative effects of computers, particularly of internet on individuals and society.The concept of internet addiction refers to the excessive use of internet which in turn causes various problems in individual, social and professional aspects. Internet addiction recently began to be analyzed as a psychological problem in association with various psychological problems in the academic world. Particularly educators, psychological counselors, psychologists and psychiatrists tended to carry out various researches on internet addiction.BODY Internet Addiction is a problem more common in society as Internet usage is increasing. The prevalence of Internet use worldwide is in creasing. Along with the benefits the Internet brings, problems of excessive Internet use is becoming apparent. As a result, along with drug and alcoholic addictions  nowadays, there is one more – Internet addiction, last but not least.The opinions on the methods for the solution vary, because the problem was not studied enough. One of the solutions is to attend support groups and get the professional help. Some individuals with strong will power might be able to get rid of the addiction by themselves, understanding that this is a problem, which has to be solved in order to have a normal life. Internet Addiction, otherwise known as computer addiction, online addiction, or internet addiction disorder (IAD), covers a variety of impulse-control problems, including:Addiction – compulsive use of Internet pornography, adult chat rooms, or adult fantasy role-play sites impacting negatively on real-life intimate relationships. Cyber Relationship Addiction – addiction to social networking, chat rooms, and messaging to the point where virtual, online friends become more important than real life relationships with family and friends.Net Compulsions – such as compulsive online gaming, gambling, stock trading, or compulsive use of online auction sites such as eBay, often resulting in financial and job-related problems. Information Overload – compulsive web surfing or database searching, leading to lower work productivity and less social interaction with family and friends. Computer Addiction – obsessive playing of off-line computer games, such as Solitaire or Minesweeper, or obsessive computer programming. The most common of these Internet addictions are cybersex, online gambling, and cyber-relationship addiction.METHOD For data gathering Study ModelThis is a descriptive study which used survey model. As it is known, survey models aim to indicate an existing situation. In this framework, we tried to determine internet addiction l evels of the individuals from all age groups.Study Group Population of the study consisted of the individuals living in Tinago Naga City province of Camarines Sur . Among random sampling methods, simple  random sampling method was used to determine the study group. Study group of the study consisted of a total of 596 individuals from different age groups living in Tinago Naga City center. Of the individuals in the study group, 284 (47.7%) were male, 312 (52.3%) were female.As for the distribution of the study group according to age groups; a total of 109 (18.3%) belonged to the age group of 19 and below; 98 (16.4%) belonged to the age group of 20-29 155 (26.0%) belonged to the age group of 30-39; 141 (23.7%) belonged to the age group of 40-49; and 93 (15.6) belonged to the age group of 50 and above. As for the distribution of the participants according to professional status, it was found that 191 (32.0%) were students; 221 (37.1%) worked in various professions; 39 (6.5%) were une mployed; 119 (20.0%) were housewives and 26 (4.4%) were retired.Data Analysis and InterpretationEach of the items in internet addiction scale was scaled as Never (1), Rarely (2) Sometimes (3), Generally (4) and Always (5). In parallel with the structure of the scale, for three sub-factors, averages of the response of the individuals to five-item type scale were calculated severally. High averages indicate high level of internet addiction while low averages indicate low addiction levels.The scores obtained from the responses of the individuals to five-item type scale did not show a standard character due to the differences in number of items in the sub-factors. For this reason, obtained raw scores were converted into standard scores (minimum 20maximum 100). The levels corresponding to the scores obtained from sub-scales can be summarized as follows: low internet addiction (20-51), mean internet addiction (52-67), high internet addiction (68-100). In this framework, internet addiction levels of the individuals were analyzed using arithmetic mean, standard deviationConclusion Surfing the internet can be an interest for people. But people need to use it properly. If not, it will become internet addiction. Internet addiction harmfulness is bigger than â€Å"TV addiction†. In deed internet addiction can be called â€Å"a mental illness†. Playing online games reasonably can make people  happy on free time. People also can increase the relationships between friends by rational use of network. Indisputably, network is a good way to find the information. Then, buying something online is very convenient. But doing anything need moderately. Otherwise it will be bad for people. There are some way to treat the online addiction. People can go outside to do some sport. Then people do not have energy to play computer.Also, people spend time to chat with friends at real life. It is good way to improve the friends relationship. Well-educated men with a thirst for knowledge. Current research indicates that Internet addicts can be of any race or gender. They will generally fall between the ages of 18 and 55, with an average of 15 years of education. In addition, it appears that many individuals become addicted for social rather than intellectual reasons. As technologies become increasingly accessible and diverse, age and education will no longer serve as useful guidelines for examining Internet addiction.Recommendation Internet Addiction is a problem more common in society as Internet usage is increasing. The prevalence of Internet use worldwide is increasing. Along with the benefits the Internet brings, problems of excessive Internet use is becoming apparent. As a result, along with drug and alcoholic addictions nowadays, there is one more – Internet addiction, last but not least. The opinions on the methods for the solution vary, because the problem was not studied enough.There are a number of steps you can take to get your Internet use under control. While you can initiate many of these yourself, it’s important you get some outside support as well. It can be all too easy to slip back into old patterns of usage, especially if you use the Internet heavily for work or other important activities. 1. Consider Taking a Technology HolidayTurn off the computer. Don’t use it on a daily basis. If you have to use it, use it only for necessary tasks. Force yourself to go off-line, and say ‘goodbye' temporarily (or possibly, permanently) to those people you are conducting a life with on the Internet. You can start this in a gradual way by creating a computer-free day, gradually extending this to include larger periods of time. Start by designating one day per week that you will not  turn on the computer or log onto the Internet.The reason for this is simple. You want to begin to train your nervous system to recognize that you can tolerate a day or an evening without something that you use on such a co nsistent basis. Until you prove to your body and mind that this can be done, you're going to continue in the repetitious cycle of your behavior. This acceptance and acknowledgement of the possibility of your having a problem allows your personal resources to be focused on the possibility of change.The important thing to remember is that change has to start somewhere. If you make no changes in your life, time will continue to pass. It will pass just as easily as you begin to make small changes in how you expend your time and energy. Craziness is simply the resistance to change or, rather, the insistence that something be different, in spite of making no efforts to change.2. Find Other Interests Preferably something that has nothing to do with computers or the Internet. Try a new activity or hobby. It would be even better if it could include your spouse, friend, or significant other. Force yourself to expand what you think you can do and try something new – it doesn’t ma tter what. Don’t give in the voice inside you that says you can’t do it.3. Exercise There is probably no one single recommendation that I can make that can have as many positive implications for your life. Exercise offers a variety of potential benefits. It’s fun. It can improve your health; increase your longevity; improve your overall functioning on a daily basis; improve your energy; increase your mood; and improve your self-esteem. There is considerable research on the efficacy of exercise in improving psychological well being along with improvement in treating addiction problems.There appears to be evidence in the addiction literature that many addictive behaviors produce changes in the neurotransmitter Dopamine (among others). This is what may produce the ‘kick’ or ‘high’ to behaviors such as gambling, compulsive eating, alcohol, or drugs. Dopamine is a responsible for changes in brain chemistry that â€Å"feels† good. It i s this â€Å"good feeling† that contributes to the repetition of the behavior over and over. althrough this  is not fully understood. Before starting up any exercise program it is important that you consult your physician or healthcare practitioner.4. Watch Less Television I am convinced that the use and abuse of television exacerbates many problems in our society. TV is a passive activity that takes your time and energy and gives you little in return. Although there are many positives about television, it has the negative probability to waste your time just as the Internet can. Further, it can take the time you could use to focus on your relationships or other activities in your life. It is also quite addictive. TV can also be a trigger to engage in other addictive patterns of behavior such as eating or sex. Try to reduce the number of hours you watch TV or better yet designate TV-free days.5. Talk to your friends and family about what is happening in your life Tell them t hat you’re worried about your Internet use. Shame, often associated with secrecy and isolation, further contributes the problem. Telling others offers the potential for support, decreases shame, stops social isolation, and promotes the healing process. All human problems exist in a social context and, therefore, so are the healing process. The hallmarks of any addictive behavior are often shame, secrecy, and isolation. Compulsive Internet use or addiction is potentially insidious because the Internet is a behavior that is typically practiced alone. The more you use it, the more isolated you become; the more isolated you become, the greater the likelihood that you will continue to engage in the self-defeating/addictive pattern due to guilt and shame.6. Develop New Relationships and Friendships Develop new relationships and friendships. Developing new friendships can expand the inner satisfaction you experience in your life. Although technology is stimulating, it does not provi de the personal/emotional connection that relationships do.The computer and the Internet may have the capacity to connect you to the world, and to make the world a smaller place; however, these activities are typically engaged in alone and can be socially isolating. The advances in technology create opportunity for new adventures,  but they cannot create the intimacy of human contact. It is my belief (and I like technology) that the greatest inner peace and satisfaction is derived from such relationships.7. Talk to Other About Your Overuse of the Internet Don’t keep it a secret. Secrecy breeds shame and shame adds to the isolation. If the isolation continues, depression can occur. The more depressed a person becomes the more likely he/she will resort to behaviors that will artificially elevate their mood. All addictive behaviors have the capacity to do this. Gambling, Internet drugs, alcohol, shopping, and sex can all have the effect of altering mood. The problem is that we tend to repeat those behaviors that make us feel good even if they have a cost or consequence. This creates the addictive paradox: doing something over and over that negatively impacts us.

Businesses Operating in Market Conditions Samples for Students.

Businesses operating in market conditions can have positive or negative results. The reason for failure can be the assertion of short-term goals to the detriment of long-term, emphasizing short-term performance and profit, regardless of market development, meaning thereby the non-existence of a marketing plan. A quality marketing plan is a basic prerequisite for efficient marketing, ensuring the integration of all marketing activities and assisting in the creation of favorable conditions for succeeding in the marketplace. The need for effective planning in services has long been clear. In 1975 Chisnall pointed to the growth of the services sector and emphasized that it is necessary to devote greater attention to measuring inputs and outputs, as well as an evaluation of the efficiency of resources. He underlined the significance of certain marketing methods for improving the firm, as well as marketing research, strategic planning, and marketing management. At the same time, he mention ed that in services and unwillingness to develop or constructive and market-oriented approach towards a marketing plan is common. The marketing plan is the component of the business plan. The yearly plan concerns marketing objectives and strategies for a product, product range, development of the bank for one year, while the long-term marketing plan concerns a period of two to five years. The creation of the marketing plan is understated as a strategic process, where this is based on information and activities. The result is the marketing plan, which is realized and monitored in connection with the results achieved Identifying your competitors: The first step in conducting a competitor analysis is to identify your competitors. Begin this process by considering the range of competition in your market-space because not all competition is the same, there are different types of competitors your organization will face. Finding your competitors: Who are your competitors? How do you find them? Not only are there advanced search tools available to assist you in finding competitors, but their motivation to have a high profile on the Internet makes it impossible for competitors to hide from your searching efforts. So, the most logical and best place to start looking for as each competitor is identified, visit their Web site and form some initial impressions about how much of a major competitor they are. Your focus here is on same or similar target markets, products, and value propositions; don't let a flashy Web site convince you that this is a major competitor when the value proposition is all wrong. Cr eating a competitor analysis grid (or use the one provided above): With a list of competitors in hand, the next step is to conduct a methodical analysis of their strengths and weaknesses. Step one — identify why a customer would want to buy your product/service. Step Two: segment your overall market. Places are increasingly at risk - as a result of the change in the global economic, political and technological environment. Places are increasingly at risk - as a result of the inevitable process of urban evolution and decay. Places are facing a growing number of competitors in their efforts to attract scarce resources. Places have to rely increasingly on their own local resources to face growing competition. A major factor in determining the profitability of any product is establishing a base price. There are three methods of setting a product’s base price: This approach is common to new businesses, especially if their founder is rather inexperienced in marketing analysis, and/or has a strong passion – even an obsession – about providing a certain product or service. He bases his belief almost entirely on his or her own perception, even though there is sometimes no verified evidence of a market for the product or service. In this approach, the founder of the product or service: When you do your promotion planning (as part of your strategic planning) - the basic questions to ask are: Who do we want to communicate with? Why do we want to communicate with them? What do we want to communicate with them about? What is the best way to communicate with them? How much will this strategy cost? What is our budget for this? How will we know if we have been successful? In order to assess where the bank is at present, detailed information concerning both the past state, as well as present state is necessary. Costs, revenues and profits achieved are analyzed over time for the longer-term period. It is best to compare the development of our own bank with the most influential competitor. It is also suitable to analyze the development of comparable products with those of the competition. An analysis of the results achieved is performed for the bank as a whole, or also according to individual market segments (for example by age group). A detailed analysis of the results achieved helps in setting realistic marketing objectives, which represents the second stage of planning. Further information is necessary for elaborating marketing implementation so that it is possible to adopt corrective measures in the control phase (Veresovà ¡, 2002). Peter Drucker identified the following fields for objectives setting: Marketing objectives usually have the form of expected results in specific market segments and also for the market as a whole. According to McDonald, they cover these fields volume of sales, market share, profit, customer objectives and marketing expenses (Selecting target market, 2017). Banks must consider how they will manage individual productivity for achieving their objectives. It is necessary to ensure balance in the growth of earnings, the cash flow, and the risk. With a growth or decline in the range of services and with a change in the market the overall nature of the business portfolio changes. Various portfolio models serve for solving this question, and which have the form of matrices and depict the external and internal business environment. For an estimate of the attractiveness for individual strategic units, we can use5 the growth share or matrix created by the Boston Consulting Group, which gives precedence to the flow of incomes over other criteria. Among the most known multi-factor models are also the portfolio matrices of the firm McKinsey and Shell, often known as the matrices of market attractiveness and business strengths. Another model is the General Electric model, which works with the factors market attractiveness and the competitive position of the bank. In this model, the attractiveness of the market influences the size and speed of market growth, competitive behavior, gross profit achieved and sensitivity to economic fluctuations (Lynn, 2011). The competitive position of the firm is expressed by the share of the bank in their overall market, customer loyalty, and the nature of the distribution system and the level of expenses. An evaluation of the portfolio helps managers to set objectives and strategy which are in accordance with the possibilities and abilities of the business. These approaches, however, have their limitations. One of their greatest weaknesses is the difficulty of defining other boundaries of the business activities and the general assumption that the market share always has a positive correlation with the return on investments - thereby ignoring the fact that also small business subjects operating in a gap in the market can achieve high a rate of return on investments. Portfolio models are of great benefit for planning for the marketing strategy, though only where all risks are known (Metaxas, 2005). The aim of marketing programs is to ensure that the practical realization of the marketing strategies adopted. This includes a delegation of rights and responsibilities of individual employees, as well as the distribution of available financial resources. Marketing programs, like marketing objectives and strategies, should fulfill certain requirements. Each program must clearly define the resources, as well as the time schedule. Before actually realizing a program it is necessary to set out a detailed marketing budget including expenses and the deployment of resources (The Marketing Plan, 2017). The budget is created similarly as in the case of an advertisement either through an annual increase/decrease or through the more appropriate method according to first chosen objectives. The role of the marketing program is to prioritize marketing activities, dividing these into important marketing activities, partial steps, and tactical tasks. Part of this is also the preparation of time pla ns stipulating the limits for fulfilling key tasks. It may also be evaluated at regular meetings, for example as part of the monthly cycle. A useful aid for ascertaining differences between the actual and the target state is discrepancy analysis. This is a measure of the success of a marketing plan in ensuring the desired business objectives. It is most often used in the case of revenues and profitability but also can serve as the evaluation of other variables, for example, the return on investments etc. The idea of assessing alternative mixes is to find the most appropriate marketing strategy prior to beginning implementation of the plan. In the assessment, various analytical approaches can be used or simple methods on the basis of trial and error. The next step is setting alternative or backup plans. Since we cannot elaborate an alternative plan for every case, we should evaluate the influence of various groups of assumptions and find areas of greatest risk (Ghauri and Cateora, 2011). As results from Kotler’s research in 75 firms operating in the services fields, many of the control systems are inadequate. Berkowitz cites as the most frequent reasons for the failure of the marketing plan as10: From the above, it results that the marketing plan is becoming an important aid and tool for asserting the bank in the marketplace. It contains information necessary for managing and making well-grounded decisions. Its advantage is its comprehensiveness, therefore it is essential that all employees get acquainted with it. Every employee must recognize that as long as the bank as a whole prospers and that employees have the same objectives and through joint efforts achieve good results, this, in the end, will mean certainty in life also for employees. Ghauri, P. and Cateora, P. (2011). International Marketing.  Edinburgh Business School. [online] Available at: https://www.ebsglobal.net/EBS/media/EBS/PDFs/International-Marketing-Course-Taster.pdf [Accessed 24 Apr. 2017]. Lynn, M. (2011). Segmenting and Targeting Your Market: Strategies and Limitations.  School of Hotel Administration Collection. [online] Available at: https://scholarship.sha.cornell.edu/cgi/viewcontent.cgi?article=1238&context=articles [Accessed 24 Apr. 2017]. Metaxas, T. (2005). Market research and target market segmentation.  Department of planning and regional department, [online] 38. Available at: https://www.prd.uth.gr/uploads/discussion_papers/2005/uth-prd-dp-2005-03_en.pdf [Accessed 24 Apr. 2017]. OTIENO, F. (2017). The Roles of Monitoring and Evaluation in Projects. [online] Available at: https://www.irbnet.de/daten/iconda/CIB8942.pdf [Accessed 24 Apr. 2017]. Schnaith, P. (2011). The Implementation of Marketing Programs for New Target Segments.  I S S E R T A T I O N of the University of St. Gallen, School of Management. [online] Available at: https://www1.unisg.ch/www/edis.nsf/SysLkpByIdentifier/3979/$FILE/dis3979.pdf [Accessed 24 Apr. 2017]. Selecting target market. (2017). [online] Available at: https://agrilifecdn.tamu.edu/cromptonrpts/files/2011/06/Full-Text14.pdf [Accessed 24 Apr. 2017]. Strategic evaluation and control. (2013).  Undergraduate Strategic Management. [online] Available at: https://web.idv.nkmu.edu.tw/~hgyang/Module9.pdf [Accessed 24 Apr. 2017]. The Marketing Plan. (2017).  MARKETING PLAN OUTLINE. [online] Available at: https://www.sbdc.umb.edu/pdfs/marketing_plan.pdf [Accessed 24 Apr. 2017]. Veresovà ¡, E. (2002). MARKETING PLAN.  Economic Focus. [online] Available at: https://www.nbs.sk/_img/Documents/BIATEC/BIA08_02/14_18.pdf [Accessed 24 Apr. 2017]. Looking for an answer 'who will do my essay for cheap',

Decisions Business Scenario Essay Example | Topics and Well Written Essays - 2500 words

Decisions Business Scenario - Essay Example e saying goes â€Å"A problem is a chance for someone to do his/her best.† Hence effective decision making, is often required and the first step in the decision making process is to define the problem so that the available information may be collected, analysed, summarised and studied to find out suitable solutions to the problem on hand. This paper attempts to formulate problems relating to the expansion of the business of the company Nestle Waters in the country Dega, which appears to be a potential market but surrounded by a multiplicity of problems that need to be addressed if the company wants to successfully launch and maintain its business. The First part of the paper deals with the problem formulation using appropriate tools and techniques. Before we step in to the analysis of the problems in the business scenario of the company ‘Nestle Waters,’ a brief background of the company and the country, where the company is contemplating to expand, is produced below for a better understanding of the problem environment by the readers: Dega is a South Pacific Island comprising of multi religious ethnic people, some with European origin and sizeable American settlers having half of indigenous religion and remainder belonging to Christianity, Buddhism and Islam. Major languages include English, Spanish and French in addition to the local indigenous language. The natural resources include agricultural commodities like coffee, cocoa spices and banana, petroleum and natural gas. Main industrial orientation is towards fishing and tourism. The island is vulnerably exposed to all natural calamities like Tsunami; earthquake and so on and also is fighting HIV/AIDs and Terrorism. With 103 factories working in 36 countries Nestle Waters accounted for a turnover of 5.7 billion in 2005. The company employs 30,000 people and is currently enjoying a market share of eighteen percent. The company bottles seventy-five brands of mineral water and market them all over the world.

Accounting for non-profit company Essay Example | Topics and Well Written Essays - 2000 words

Accounting for non-profit company - Essay Example Rotary International is a not-for-profit organization that was founded on February 23, 1905 by the Chicago attorney, Paul P. Harris. The Rotary Club of Chicago provided a platform where diverse professionals would exchange ideas, forming meaningful and lifelong relationships. The name, â€Å"Rotary† came from the fact that earlier members used to rotate in each others’ offices for meetings. With its growth, Rotary International aimed at bringing together professional and business leaders so as to render humanitarian services, promote utmost ethical standards in various vocations and foster global goodwill and peace, this being in line with its motto of â€Å"Service above self.† In its structure are Rotary clubs, Rotary International and Rotary Foundation. This paper focuses on the Rotary International, RI which is the umbrella body supporting Rotary clubs across the globe and coordinates global campaigns, programs and initiatives. The mission of RI is to â€Å" provide service to others, promote integrity, and advance world understanding, goodwill, and peace through its fellowship of business, professional, and community leaders† (Rotary International, 2014). It is therefore a model of a charitable organization seeking to promote social interests in various communities around the world. RI has its world headquarters based in Evanston, IL in the US. It has international offices in Zurich, New Delhi, Tokyo, Yongdungpo-gu, Parramatta, Sà £o Paulo and Buenos Aires serving Europe/Africa, South Asia, Japan, Korea, South Pacific and Philippines, Brazil and Southern South America regions respectively. They also have offices in Great Britain and Ireland. Through this network, Rotary International, RI (2014) documents a current membership of 1.2 million people. These regions contribute towards the total donation income of RI. The presidency is the topmost position in RI. According to RI (2014), the president leads and motivates the members, ensuring they feel

Fashion Media Essay Example | Topics and Well Written Essays - 2250 words

Fashion Media - Essay Example The targeted audience for the magazines consists of people having interest in fashion. The main aim of fashion magazines is to sell clothes and display clothing in an artistic way for public interest. Individuals having deep love and high interest for fashion write fashion blogs. The aim of the writers is to share a unique fashion sense with the rest of the population. Blogs appear on the internet and their number is rapidly increasing. Posts on fashion blogs include pictures and daily updates of the latest fashion finds (Miller, M. 2012, 315). The intended audience of blogs includes people who love and enjoy exploring new trends. The writings on the blogs give ordinary individuals a chance to express their opinions and place their mark on the world of fashion. Although the discipline of fashion writing does not have set rules, there are many traits and commonalities found in it. In writing fashion articles, a specific format has to be followed. For instance, the articles are written in first person narration since it is an opinion piece. Writers in fashion industry are supposed to use sophisticated and an informed voice of authority, while considering the expectations of the audience. They should also use short and clear sentences that are easy to read. The writers have a necessity of producing an appealing mental image by use of descriptive language. For instance, instead of describing something as simply â€Å"yellow†, the writer should use a word like â€Å"lemon† or â€Å"sunny† for creating a vivid image. Fashion writing makes use of distinguished lexicon from other writing forms, for instance, the unconventional use of the syntax is typified as modern and... This essay approves that today, fashion writings are found when flipping through art and fashion magazines. However, the art press locates fashion writings within the wider social and cultural dialogues, reflecting upon the cultural, social, economical and psychological implications of dress. The theory of fields, developed by Bourdieu’s, offers an insightful starting point that helps in the understanding of media field paradigm. The theory argues that the society is divided into semiautonomous fields that are structured around the opposition between the economic and political capital and cultural capital. Fields are distinguished both in regards to their degree of autonomy from dominant political forces and specific capital that is valued therein. However, it is complex to locate journalism within the field theory. Fashion writings have a unique power of investigating other fields, including music and politics. The power impacts on the profession’s autonomy through the criticality of the writings it produces. This report makes a conclusion that fashion writing is a wonderful form of expression and can lead to many prospective careers. This type of writing allows individuals in the industry to convey their uniqueness in an artistic manner. Although the purpose of fashion writing is promoting and selling designer clothing and trends, writers have an advantage of working in an advantageous and valuable career. Fashion writers have an opportunity of achieving an excellent lifestyle and becoming a major influence in the industry while pursuing the career. Fashion is undergoing a deep technological and social change. The changes include from fashion magazines to fashion blogs and fashion plates to fashion films.